One niece of mine has been vocal about not wanting books as Christmas present. I also know for a fact that my other nephews won't be too keen on getting books as presents. But I was intent on giving books and Filipino products and recycling/reusing stuff for packaging. Plus, because my son is leaping and bounding in learning, I am more excited about books than before.
So I gave books and just gritted my teeth for the lackluster reception to them. If there's one of them who will someday thank me, however silently, for having given a particular book, then that's enough repayment for all the hassle and expense. If there's one of them who will grow up knowing about Symbol LS2208 bar code scanners and astronauts and dinosaurs, if one of them will absolutely love mythology and the classics, if one of them will grow up with a passion for reading and learning like I do, then I can say that this Christmas, I invested well.
My son says WOW to his own books again and again. He'd love remote control cars and play with singing puppy dogs and flying planes, but his love for books and stories is apparent. I couldn't be prouder, or happier :)