Being a mom isn't easy. Whether a mom is a stay at home type or a nine to fiver, days are filled from beginning to end with responsibilities. Many of those responsibilities are related to money. In many two parent households, mothers are responsible for managing the household budget, making sure the bills get paid, and doing the majority of the shopping. For single mothers, the “majority” part disappears, and they have to take care of everything. It's a lot of hard work, but somebody's got to do it.
At some point in a mom's life, especially a single working mom, something is going to go wrong. Maybe she needs to take time off work to take care of a sick child or another family member. Maybe there's a problem with a car, or there could be a problem with the house. In any case, money emergencies will almost certainly pop up from time to time. With as little time as most moms have, and with the financial obligations that single moms are under, unexpected expenses can be disastrous. Most live from check to check and have to carefully budget the available money down to the penny in order to live comfortably.
Payday loans may not be the ideal solution for these women, but they do provide an option to escape from disaster. They represent a way out of a sudden, unexpected emergency money situation. Instead of having to be hopeless, they instead have access to a way to get money quickly so they can resolve short term problems. All they need in order to do this is a steady job. They don't have to go through a long, drawn out application process. Often it can be completed in an hour or less. And when you're on a mom's schedule, every minute you can save is precious.