Allow mw to direct you to two blog posts concerning recent incidents wherein breastfeeding moms were told by SM security guards that they cannot breastfeed in the mall, and that's why there was a nursing station provided in their mall.
The right to breastfeed: An open letter to Sm Supermalls Management
Incident at SM Davao
When I first read about it, I really said that if the same happened to me, I'd have probably cried buckets there and then from sheer anger and offence.
The fact is, breastfeeding stations are for those who might need/want a more quiet or private place to nurse... but just because there is one shouldn't mean breastfeeding should be done ONLY there.
I heard certain buses in Davao allot seats for breastfeeding moms as well... does that mean passengers intending to breastfeed should sit there and only there?
Last time I checked too, they don't allow companions in their nursing stations in SM... what is a mother supposed to do with her husband, child, etc who are all prospective shoppers/customers?
And what of the real supermalls where there is only ONE breastfeeding station? If you were at SMX, would you really walk all the way to heaven knows where in the main mall to nurse?
I tried going to the breastfeeding station at MOA before and couldn't find it, my son finished nursing during the course of our search. I never attempted to find it again.
I also don't know if it applies to all... or just some... but SM combines nursing stations with their clinic. Apart from the complaints that the nursing stations they've seen/been into do not smell good... could you blame a Mom if she does not want to go somewhere where some stranger with bad-a$$ germs could have sat?
Breastfeeding stations are like disabled lanes, it is a courtesy an establishment extends to its patrons... not some room like a CR where you SHOULD go to DO certain things that would be really objectionable and unsanitary if done in public.
Maybe, if SM looked at a breastfeeding station not as a loss of income for allotting facilities/staff that do not generate income but as an investment in their valued customers' well-being, then they'd do things better. These moms are the ones who frequent your Baby & Company area, and if they're happy, they will buy more.